What is the main objective of your website, what do you want it to achieve?
Firstly you need to ask yourself if you are just going to use it as a brochure or do you need it to attract new business leads. Even if you just use it as a brochure it still needs to be designed to convert those visiting into clients. These could be referrals from existing clients who are just checking you out. So you still need good call to actions.
How do you want your business to be portrayed?
What is the most important message you would like to get across?
What are the most frequently asked questions from your customers?
What are your target markets?
Are there any particular niche groups you would like to reach?
What is the most important part of your business?
Do you have competitors you want to stand out against?
What makes your business unique?
Understanding the needs of your business will provide you with the tools to create a successful website.
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