SEARCH ENGINE OPTIMISATION (SEO)
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WHATS GOOD & WHAT NEEDS IMPROVEMENT
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The way we see it, your business needs an electronic business card that is presented to potential customers when they are searching for the product or service you offer, at the time they need it.
Providing profitable targeted leads to your business is the key.
We operate with a clear operative and pricing structure. We offer complete clarity and are not interested in tying our customers into unproductive contracts, and our clients are happy to remain with us as we produce results. In the unlikely event that we are unable to help you, we will be honest and explain that clearly.
WHAT IS SEO?
Let’s imagine that your website is the shop front of your business and the Internet is a busy shopping centre. It makes sense to have your shop front on the best street in the town, attracting more customers who will be drawn to the appealing display. Let’s face it, if it’s in a back street, no one will find it, even with an award winning shop frontage display. Being on the first page of a search engine like Google will attract more visitors to your website and lead to more sales.
There are also other considerations, such as the rent and rates of your shop, as there is no point having the best shop front position if your sales are not profitable. If you are going to pay for Search Engine Optimisation (SEO) then you need to get a Return on your Investment (ROI). If you’re spending more on SEO than you get back, you might as well be working for someone else.
SEARCH ENGINE OPTIMISATION TECHNIQUES
How do you do search engine optimisation? This is a question we often get asked. Google has made a lot of changes recently and its crucial to understand these. For example they now look at your website on a mobile first basis, even if you are B2B and your website is mostly viewed on a desktop.
Rank Brain is now one of the main ranking factors. It considers the Click Through Rate (CTR) based on your customers search terms. It also looks at Dwell Time, that’s how long a potential customer stays on your website for a given search term.
Most important is to make sure the search engines know what your web pages are about.
SEO & UX AUDITUP TO 20 PAGE WEBSITE
FULL SEO REPORT & ADVICE
FULL USER EXPERIENCE AUDIT
KEYWORD ANALYSIS & ADVICE
META DATA REVIEW & ADVICE
TWO BRIEFING MEETINGS INCLUDED
FREE SEARCH ENGINE OPTIMISATION (SEO) TIPS
Firstly I would like to tell about SERPS. It stands for Search Engine Results Page, this is the page you end up on after a search. Google typically displays three types of listing including, paid, Google for business and organic or natural listings.
Here we are talking about the natural listings. This is so important as the key phrase used to search determines if your potential customer visits your website.
Your META TITLE tag will be the top blue clickable line of the result shown. This should include your target key phrase as you are likely to get a higher Click Through Rate (CTR) if it matches the search term. This should be between 50 and 60 characters maximum in length.
Under this is your META DESCRIPTION TAG, this short paragraph should include other associated search terms making it clear what the page is about. This can now be up to 300 characters long (since December 2017) making it easier to describe your page content to potential visitors.
The META TITLE TAG is probably one of the most important indexing factors to tell search engines what your page is all about.
Both these META TAGS are coded into the back of your website and should be different for each page, reflecting what each page is about. Never duplicate them as search engines will think all the pages with duplicate tags are the same. This will have a negative effect on your rankings.
ON PAGE CONTENT
Each page on your website also needs a main H1 META TAG this is the main headline and should include your main key phrase, at least one sub heading or H2 TAG, this should include associated keywords. All pictures need to have ALT TAGS, this means each picture has a name which again should include relevant keyword phrases.
WHY IS ALL THIS SO IMPORTANT?
These are all ranking signals which help search engines like Google to understand what your page is all about.
It will rank higher for your targeted keyword phrase and you will get a lower bounce rate.
Consequently potential customers searching for your target keyword phrase will get exactly what they are looking for, so they are more likely to click through to your website. They may even read the relevant content and call you. The higher your Click Through rate (CTR) and the longer you can keep them on your page Dwell Time the higher you will rank on search engines for your relevant key phrase.
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