SEARCH ENGINE OPTIMISATION
IS YOUR WEBSITE A BROCHURE OR A LEAD GENERATING MACHINE?
Your website is like an electronic business card that needs to be presented to potential customers when they are searching for the product or service you offer, at the time they need it.
Get this right and you will get an endless supply of profitable targeted new business leads.
WE CAN CONVERT YOUR BROWSERS INTO BUYERS
It’s not just about getting traffic. You need a great user experience to get those customers to convert. See some more about this on our website design page.
We operate with a clear operative and pricing structure. We offer complete clarity and are not interested in tying our customers into unproductive contracts, and our clients are happy to remain with us as we produce results.
OUR SEO SERVICES?
Let’s imagine that your website is the shop front of your business and the Internet is a busy shopping centre. It makes sense to have your shop front on the best street in the town, attracting more customers who will be drawn to the appealing display. Let’s face it, if it’s in a back street, no one will find it, even with an award winning shop frontage display. Being on the first page of a search engine like Google will attract more visitors to your website and lead to more sales.
There are also other considerations, such as the rent and rates of your shop, as there is no point having the best shop front position if your sales are not profitable. If you are going to pay for Search Engine Optimisation (SEO) then you need to get a Return on your Investment (ROI). If you’re spending more on SEO than you get back, you might as well be working for someone else.
BASIC SEO TECHNIQUES
How do you do search engine optimisation? This is a question we often get asked. Google has made a lot of changes recently and its crucial to understand these. For example they now look at your website on a mobile first basis, even if you are B2B and your website is mostly viewed on a desktop.
Rank Brain is now one of the main ranking factors. It considers the Click Through Rate (CTR) based on your customers search terms. It also looks at Dwell Time, that’s how long a potential customer stays on your website for a given search term.
Most important is to make sure the search engines know what your web pages are about.
ORGANIC SEO EXAMPLE
Here is an example of a page one organic listing for one of our clients that wanted to rank for the search phrase concrete floor polishing fleet.
This is a screen shot of page one just below Google Ads which we can also help you with.
Not only does he have the new Google zero position which is above position one, his local business listing is also number one. This is what happens if you get things right. To find out if we could do this for you book a free strategy session.
FREE SEARCH ENGINE OPTIMISATION (SEO) TIPS
Firstly I would like to tell about SERPS. It stands for Search Engine Results Page, this is the page you end up on after a search. Google typically displays three types of listing including, paid, Google for business and organic or natural listings.
Here we are talking about the natural listings. This is so important as the key phrase used to search determines if your potential customer visits your website for the right reason. So when planning what KEYWORD PHRASES to use its important to consider user intent.
Your META TITLE tag will be the top blue clickable line of the result shown. This should include your target key phrase and something appealing to get you a higher Click Through Rate (CTR). This should be between 50 and 60 characters maximum in length. By achieving a higher CTR than the other listings on the SERPS page helps Google’s machine learning algorithm. The better the CTR the higher Google will rank your listing. The META TITLE TAG is probably one of the most important indexing factors to tell search engines what your page is all about.
Under this is your META DESCRIPTION TAG, this short paragraph should include other associated search terms making it clear what the page is about. This should be between 150 to 160 characters long.
Both these META TAGS are coded into the back of your website and should be different for each page, reflecting what each page is about. Never duplicate them as search engines will think all the pages with duplicate tags are the same. This will have a negative effect on your rankings.
ON PAGE CONTENT
Each page on your website also needs a main H1 TAG this is the main headline and should include your main key phrase, at least one sub heading or H2 TAG, this should include associated keywords. All pictures need to have ALT TAGS, this means each picture has a name which again should include relevant keyword phrases.
WEBSITE PAGE SPEED
Your website visitors are expecting a faster and better experience both on desktop and especially mobile devices. Waiting for a mobile website to load often results on many abandoning it out of pure frustration. Have you checked yours lately?
WHY IS ALL THIS SO IMPORTANT?
These are all ranking signals which help search engines like Google to understand what your page is all about.
It will rank higher for your targeted keyword phrase and you will get a lower bounce rate.
Consequently potential customers searching for your target keyword phrase will get exactly what they are looking for, so they are more likely to click through to your website. They may even read the relevant content and call you. The higher your Click Through Rate (CTR) and the longer you can keep them on your page Dwell Time the higher you will rank on search engines for your relevant key phrase.