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Google Ads is incoming marketing as opposed to outgoing marketing. Inbound meaning, to attract customers that are actively searching for your service or product. Most importantly they are normally ready to buy.
Google Ads can be accurately targeted. For example, at locations down to postcodes, this is especially useful for any local business wanting to attract local customers. Times can also be targeted including days and or hours.
Irrelevant searches can be excluded using Negative Keywords. A simple example would be using the negative keywords Face & Cake for a Painter & Decorator. This would avoid ads showing for Face Painters & Cake Decorators, as these would not be wanted.
You can also only show ads for Exact Match Keywords or generalise with Phrase Match Keywords or combinations.
You can track interactions including email requests and telephone calls. So you can monitor return on investment almost immediately.
This can be incorporated along side all other Search Engine Optimisation solutions.
If you want cost effective targeted new business leads? Google Ads is a highly measurable cost effective solution to get immediate results. Especially if you hire an experienced Google Partner to manage it for you.
Firstly, why did we become a Google Partner?
After applying to become a Google Partner, we have gained “Google’s Seal of Approval” as a qualified Google Ads agency.
Why use a Google Partner to manage your PPC?
By choosing a Google Partner to manage your PPC campaigns, you’ll know you’re using an agency that has proven its effectiveness. The Partner badge is not easy to obtain, and you’ll know the company you’ve chosen to entrust your budget with is able to manage your campaign profitably.
This means a member of our company must complete Google Ads certification exams every year. These exams are not easy and need a good understanding of all aspects of account management. Individuals who have passed these exams will always strive to ensure that they’re able to get the most out of your advertising budget.
Use account best practices
Google monitors the accounts we manage to see if we are getting the most out of Google Ads for our client accounts. This may sound a bit over the top, but it really helps us to focus closely on client accounts making changes where necessary.